The app received around 25,000 registrations that day, though it remained a public beta. The Burbn Beta app was made available for iOS on October 6, 2010, by Kevin Systrom and Mike Krieger — still as a prototype, but for the first time available as a real app on the App Store rather than a web-based prototype. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Privacy practices may vary based, for example, on the features you use or your age.

Edits: Video Editor

In February 2023, Instagram introduced a new feature allowing users to browse and post GIFs in their comments. Similar to Snapchat, the app allowed users to communicate through messaging and video chats. Following the change, after viewing a number of posts a pop-up requires the user to log in to continue viewing content. Instagram later restricted the ability to view public profiles without logging 0xbet in, prompting users to sign in after viewing a limited number of posts.

  • The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted.
  • In May 2017, Instagram expanded the augmented reality sticker feature to support face filters, letting users add specific visual features onto their faces.
  • Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like «photo», to make photographs stand out and to attract like-minded Instagram users.
  • A comparison of users with non-users showed boys with an account differ from boys without in terms of over-evaluation of their shape and weight, skipping meals, and levels of reported disordered eating cognitions.
  • Since 2017, Instagram has employed the ability to reduce the prominence of accounts («shadowbanning») it believes may be generating non-genuine engagement and spam (including excessive use of unneeded hashtags), preventing posts from appearing in search results and in the app’s Explore section.

Censorship and restricted content

  • If some of the accounts violate Instagram’s community guidelines, it will take action, which could include banning them.
  • IGTV allows uploads of up to 10 minutes in length with a file size of up to 650 MB, with verified and popular users allowed to upload videos of up to one hour in length with a file size of up to 5.4 GB.
  • Users can upload photographs and short videos, follow other users’ feeds, and geotag images with the name of a location.
  • This setting can be changed to allow unlimited messages from other accounts that the user does not follow.
  • Microsoft 365 also includes security features and device management tools.
  • The incidents have led to a #FreetheNipple campaign, aimed at challenging Instagram’s removal of photos displaying women’s nipples.

In June 2011, it announced that it had 5 million users, which increased to 10 million in September. Sanz-Blas et al. 2019 showed that users who feel they spend too much time on Instagram report higher levels of «addiction» to Instagram, which was related to higher levels of stress induced by the app. Studies have shown users who take more selfies before making a post, and those who strategically present themselves by editing selfies, report higher levels of body surveillance and body dissatisfaction, and lower esteem overall. Users report higher body surveillance (habitual monitoring of one’s shape and size), appearance-related pressure, eating-disorder-related-pathology and lower body satisfaction than non-users. In a 2021 study, Mun & Kim pointed out users with a strong need for approval were more likely to falsely present themselves, which increased the likelihood of depression.
Subsequent episodes in June and August 2024 featured Reneé Rapp, Rachel Sennott, Megan Thee Stallion and GloRilla. These changes are ostensibly an attempt to hinder the spread of misinformation, while Instagram has also repeatedly stated that hashtags do not help posts get views. In April 2022, Instagram began testing the removal of the ability to see «recent» posts from various hashtags. In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page. In March 2021, Instagram launched a new feature in which four people can go live at once. In August 2020, Instagram began a pivot to video, introducing a new feature called «Reels».
Microsoft launched a Hyperlapse app for Android and Windows in May 2015, but there has been no official Hyperlapse app from Instagram for either of these platforms to date. In March 2015, Instagram announced it would implement «carousel ads», allowing advertisers to display multiple images with options for linking to additional content. Users can apply for verification through Instagram’s settings, but the decision to grant verification ultimately rests with Instagram’s team.Meta (formerly Facebook) launched paid verification on Instagram in 2021. Meta stated that the test would initially reach a limited number of users, with plans for a global rollout depending on feedback. By doing so, users can easily access curated Stories from the past week that they might not have seen previously.

Mark AI : Story, Videos, Reels

In June 2018, the daily active story users of Instagram had reached 400 million users, and monthly active users had reached 1 billion active users. Later in May, TechCrunch reported about tests of a Location Stories feature in Instagram Stories, where public Stories content at a certain location are compiled and displayed on a business, landmark or place’s Instagram page. This setting can be changed to allow unlimited messages from other accounts that the user does not follow.
A camera inside Direct lets users take a photo and send it to the recipient without leaving the conversation. The feature received a major update in September 2015, adding conversation threading and making it possible for users to share locations, hashtag pages, and profiles through private messages directly from the news feed. These researchers found that college students in the U.S. and China watch short-form videos for entertainment, knowledge, and to build social identities. A Meta spokesperson explained, «We have fixed an error that caused some users to see content in their Instagram Reels feed that should not have been recommended. We apologize for the mistake.» Despite the «TikTokification» of Reels and the parent company Meta spending millions on courting content creators, user engagement continued to lag way behind TikTok as of 2022.
In July, Instagram started allowing users to respond to Stories content by sending photos and videos, complete with Instagram effects such as filters, stickers, and hashtags. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor, Snapchat, which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. The changes included a feed more focused on Instagram’s content algorithms, full-screen photo and video posts, and changing the format of all of its videos to Reels. In July 2016, it announced that users would be able to turn off comments for their posts, as well as control the language used in comments by inputting words they consider offensive, which will ban applicable comments from showing up.

Content ownership

Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like «photo», to make photographs stand out and to attract like-minded Instagram users. In April 2018, Instagram launched its version of a portrait mode called «focus mode», which gently blurs the background of a photo or video while keeping the subject in focus when selected. The feature originally limited photos to the square format, but received an update in August to enable portrait and landscape photos instead. In August, Instagram announced that it would start organizing comments into threads, letting users more easily interact with replies.

IGTV allows uploads of up to 10 minutes in length with a file size of up to 650 MB, with verified and popular users allowed to upload videos of up to one hour in length with a file size of up to 5.4 GB. Instagram offers a number of photographic filters that users can apply to their images. Now, users are only able to see a curated selection of «popular» posts using a given hashtag.
Then, the following month, Reels officially launched in 50 countries including the United States, Canada and United Kingdom. Instagram Reels was officially launched in Pakistan in August 2022, two years after its global rollout in August 2020. Instagram Reels is the short-form section of the American social media platform Instagram. In May 2017, Instagram once again updated the Explore tab to promote public Stories content from nearby places. The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. Users can set their account as «private», thereby requiring that they approve any new follower requests.
Josh Riedel joined the company in October as Community Manager, Shayne Sweeney joined in November as an engineer, and Jessica Zollman joined as a Community Evangelist in August 2011. Instagram began development in San Francisco as Burbn, a mobile check-in app created by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock.
This grew to 150 million in August 2011, and by June 2023, there were over 50 billion photos uploaded to the service. After being released in October 2010, Instagram had one million registered users in December 2010. The study reported evidence of online posts affecting offline behavior, but stopped short of claiming causality.
In October 2013, Instagram announced that video and image ads would soon appear in feeds for users in the United States, with the first image advertisements displaying on November 1, 2013. In December 2024, Instagram announced that it was trialing a feature designed to help users reconnect with content they may have missed from their mutual followers. A few days later, Instagram announced «Story Search», in which users can search for geographic locations or hashtags and the app displays relevant public Stories content featuring the search term. In January 2017, Instagram launched skippable ads, where five-second photo and 15-second video ads appear in-between different stories.
If a piece of content is labeled false or partly false on Facebook or Instagram then duplicates of such content will also be labeled as false. Content when rated as false or partly false is removed from the explore page and hashtag pages, additionally content rated as false or partly false are labeled as such. On December 16, 2019, Facebook announced it would expand its fact-checking programs towards Instagram, by using third-party fact-checkers organizations false information is able to be identified, reviewed and labeled as false information.
According to Instagram, they pushed forward the launch of Co-Watching in order to meet the demand for virtually connecting with friends and family due to social distancing as a result of the COVID-19 pandemic. On October 1, 2018, it was announced that Adam Mosseri would be the new head of Instagram. On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram. The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020. On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality.

Also in July 2019, Instagram announced that it would implement new features designed to reduce harassment and negative comments on the service. Mosseri stated that this was intended to have users «worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.» It has been argued that low numbers of likes in relativity to others could contribute to a lower self-esteem in users. To comply with the GDPR regulations regarding data portability, Instagram introduced the ability for users to download an archive of their user data in April 2018.